Philanthropy Mapping

The food kitchen is a gathering hub that provides food for the citizens and professionals of the 22@ district of Barcelona with goals of improving social welfare, the street, culture, education, mobility, help for new arrivals, and health. The structure is responsive and acts as a data bank displaying daily impact on the neighborhood in terms of food distributed and food donated. The exterior enclosure is composed of wood modules that act as shelving for food visible both from the inside and outside, where food clutter decreases as it is bought and given out.

High Tech Soup Kitchen SpliceAbove is the Media-TLC building in the 22@ district contrasted
with a soup kitchen run by Al Capone during the Great Depression.

The food kitchen is a place where food is offered to the homeless or hungry for free or at a very low cost.  It is said (according to Wikipedia) to have been invented in the United States and primarily became prevalent in the U.S. during the Great Depression.  The soup kitchen brings to mind images of destitution and the stigma of poverty, but this is not necessarily the conditions found at 22@.  The 22@ district of Barcelona strives for three goals of urban innovation, economic innovation, and social innovation – unlike the top-down design goals of the Olympic Village.  In the social innovation objectives, the district aims to foster the educational and cultural growth of both the residents and the professionals.  As a new and somewhat futuristic Information and Communication Technologies district, this brings about a new social relationship that has yet to be understood.  What is a food kitchen operating within a high tech community?  In the city’s Guide to Social Services, it is clear that Barcelona acknowledges people with different opportunities and disadvantages who must be included to create “social cohesion” within the city.  A food kitchen that is deployable in multiple locations can address several of the listed categories where social service is needed: social welfare, the street, culture, education, mobility, help for new arrivals, and health.  The image of a food kitchen in a high tech community is much different from those opened during the Great Depression.

Place Branding
This video is pretty cool. It shows images that represent different cities and different notable places (e.g. the High Line) all around the world from the graphic design perspective. It’s kind of long though, but you get a good feel for the character of each place in just 1-2 minutes of images of each place.

I also found this website of the 1st International Conference Place Branding Online which was held in Barcelona last year. “TOURL is the first International Conference specifically dedicated to online place branding. It is designed to cover the emerging topic of Internet as communication tool for place brands.”


10 Diagrams

10 Diagrams-j
Resource Flow
10 Diagrams-i-01
Data Food Wall
10 Diagrams-a-01
10 Diagrams-c-01
Things Literally Attached and Unattached
10 Diagrams-b-01
Ways of Sitting
10 Diagrams-f-01
Materials of 22@ vs Materials of Typical Homeless Shelter
10 Diagrams-d-01
People Indoor vs Outdoor on Pleasant Weather Day vs Unpleasant Weather Day
10 Diagrams-e-01
Professional vs Residential Population Over a Day
10 Diagrams-g-01
Bottom Up vs Top Down
10 Diagrams-h-01
Food to Waste Ratio


Form Study


Tiling Exercise




Tiling Exercise3D


4 responses to “Philanthropy Mapping

  1. i like the taxonomy of sitting diagram…it is so rigorous. maybe try naming or a quantitative analysis of each.
    but the most significant question you have is media/information and the soup kitchen. The historic research to the Great Depression in the US is very interesting- i know we are moving forward but keep that research going. it is so vital. Rem in Delirious NY is a documentary. You will gain much insight.
    The diagrams of people inside and outside and in pleasant and unpleasant weather are reaching the third degree. turn off the background drawing- what pattern emerges, other than the block structure? what is the ‘difference that makes the difference?’ what material/spatial condition makes one condition different than another? is it a public park? is it a coffee shop? is it canopy? is it vegetation?
    Analyze and ask ‘so what does it mean?’ you allow yourself to ask that question when you have done enough work/research. you should feel confident in that.

    What is the Latour ‘gun’ for you? How do you capture life and not a single still image of the bird (Marey photo gun on the course description)? What are you attaching to? Measure it? Draw it? meter it as you are the Media-TIC and FDR Memorial image.

    Be confident. Push forward. Start to in parallel work in physical material- testing how to support these ideas. start to work the digital media soon too.

  2. Thanks for your feedback, Philip. I found Delirious New York the book at UO’s library, but couldn’t find the documentary. (I assume you mean video documentary? I only found this really bizarre MOMA video clip: Is there an entire video like this?)
    What does the “third degree” mean? A diagram that depicts more than two dimensions/ factors?
    Also, what is “meter it as you are the Media-TIC and FDR Memorial image” referring to? .. sorry, I think some things get lost in translation to me on a web page.

    • I have the REM movie- for studio dinner. get your deutsch ready.
      third degree is ‘push the differentiation until a pattern appears- test by turning off your background drawing.’
      your collage above is of Media-TIC and FDR memorial if im not mistaken. agh- its not the memorial but the actual lines of the depression-

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