Assignement #2- It is all about questions (for now)

What is it?
Soup kitchen. So, one can say food is involved. What about the preparation? Or the involvement in the process of preparation? There is also the sense of giving to be taken into consideration: what is giving? what does it mean to accept a gift, the gift of food? Is there an intermediate action to be added between giving and accepting? (education ma

ybe, giving back to the givers…)

Who does it affect? The intuitive answer will be the homeless ( take a look at 3,8,11,16 and 28). But, as Jenna’s article about homeless in the NW of Portland, and Tim’s video about the chess tables in SF, it becomes clear that it also affect the entourage (not necessarily within a limited radius) of the installation. First it needs to be accepted, then it needs to be embraced by the public from both ends. At the end, maybe it will become a symbol itself, a part of the identity.

Why is it important? This is the pragmatic part of the program. Defining why it is important sets social/ecological/cultural goals to be met with design criteria. It is not about place branding anymore, it is about people branding (You can just read the part related to what is place branding) :

“Place Branding is actually a misnomer, it’s actually about people branding.It’s about branding the people that represent the region because there are actually very few puredifferentiators that you can hang your hat on from a geographic basis {…}there is little differentiator in place.Where the differentiator comes about in a geographic region is the people who populate it and what makes them unique.At the end of the day that’s the attraction.”” Jeff Swystun


I know this might sound crazy, but I will somehow now participate in marketing for Coca-Cola.

Just check their campaigns. They use their movable (not exactly deployable) trucks and vending machines, in different locations (BCN? PDX?) to promote for their products, relying on people reactions.

This clip and this one has the interaction element of giving and receiving, and in what it will result. Friendship anyone? Or a hug?


Diagram: using food, which is a need, as a tool for interactivity.

Additional, very optional resources:

Get lost in city branding articles.

The city brand barometer.

Hunger and homelessness in the US



One response to “Assignement #2- It is all about questions (for now)

  1. The people branding point is interesting because it asks how we measure people, qualitatively their differences and quantitatively is a measured aspect of them such as their income, their time in a place, their age, their knowledge of a place.
    Maybe you should research giving and a city, or giving and Portland or Barcelona. Also consider giving and census data. How do we give? again, can you measure this qualitatively and quantitatively? who gives and when do they give? is it across the day, week or year?
    Are the last diagrams descriptions of spatial conditions or of abstract relationships? I would hard line them and measure acute differences. Can you observe this in real life in Portland? Are there nuances to how people or your idea of connection? What is connecting?
    I would keep drawing. expand the last diagram- look deeply for differences. diagram. jump to real scale from human scale upward. consider the concept and context images to also get you going.
    great. keep going!

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